Enterprise Singapore NYC Roadshow Landing

What Can You Expect?

Over the course of this intensive program, selected founders will participate in a curated agenda designed for maximum commercial impact

Strategic Commercial Access

Gain direct introductions to innovation and procurement leaders at major financial institutions and insurance firms through group buyer meetings and exclusive site visits.

Expert-Led Market Intelligence

Participate in roundtable panels and scaleup workshops with seasoned financial executives to master U.S. market trends, procurement processes, and complex compliance strategies.

High-Stakes Investor Exposure

Pitch your solution directly to growth-stage investors and NYC-based venture capitalists during dedicated, high-impact pitching events designed to secure U.S. capital.

The U.S. Go-To-Market Program:
Your Personalized Growth Engine

Following the roadshow, selected companies can move forward with an intensive, five-month U.S. Go-To-Market Project designed to convert initial interest into a sustainable American presence. This program transitions from high-level exploration to targeted, results-driven sales execution.
Each GTM project is structured into three clear, actionable phases to ensure your product resonates with the U.S. audience

Strategy Definition

We conduct deep-dive market research and competitive intelligence to build a tailored GTM roadmap, covering distribution channels, pricing frameworks, and target customer segmentation

Digital Adaptation

SOSA’s experts work directly with you to overhaul your sales decks and digital marketing assets, ensuring they reflect the cultural and professional nuances expected by U.S. stakeholders

Sales-as-a-Service

For a minimum of 90 days, SOSA acts as a fractional Chief Revenue Officer (CRO), leading direct outreach, lead generation, and pipeline management to secure your first commercial wins on U.S. soil.

Are You Ready to Apply?

We're looking for companies that are market-ready and committed to expanding their footprint in the United States.
Applications are reviewed on a rolling basis. With only 10 spots available, we strongly encourage you to apply early to secure your place in the delegation.

Start Your Application Now

The SOSA Advantage: Decades of Fintech Expertise & Corporate Connectivity

Choosing the right partner is the most critical decision in your U.S. expansion journey. SOSA is a global technology and innovation consultancy with over a decade of experience bridging the gap between high-growth tech startups and the world’s most complex financial institutions. Our methodology is built on a deep understanding of what it takes to navigate the procurement, security, and compliance hurdles of Tier-1 corporates.

A Proven Track Record

SOSA is the trusted innovation partner for hundreds of multinational corporations, and has managed more than 50 dedicated FinTech and InsurTech programs, acting as the direct bridge for innovation sourcing for global finance giants. We provide direct access to a network that has already vetted and integrated thousands of startups into the global financial tier.

A Blueprint for U.S. Success

Our track record with international scaleups is unmatched. Our alumni don't just gain visibility; they achieve measurable commercial results. On average, SOSA program participants see over 180% increase in commercial deals signed within 18 months of program completion.

Deep Fintech Specialization

We understand the unique challenges of the Fintech ecosystem, from regulatory alignment to technical integration. Our team of seasoned financial executives and innovation leaders provides the technical and regulatory guidance necessary to navigate procurement hurdles and close high-value deals in the competitive NYC market.

Applications are officially open and being evaluated and admitted on a rolling basis.

Don’t Miss Your Window to
Scale in NYC!

Let's Get Started

Requirements

Bootcamp in Madrid

The selected companies will be invited to an in-person launch of the program. During a full-day bootcamp in Madrid on October 9th, the companies will align objectives, refine their U.S. value proposition, and prepare for the San Francisco program.

Two-week intensive immersion program in San Francisco

The in-market immersion, operated by SOSA and local partners, will offer the selected companies a personalized agenda aligned with their U.S. expansion and fundraising goals.

Workshops and strategic content sessions

An array of expert-led sessions will cover U.S. market entry fundamentals, legal and regulatory landscape, go-to-market strategy, how to win over U.S. investors, and other key topics.

Targeted meetings with investors in Silicon Valley

The program will include strategic meetings with VCs, angel networks, and family offices, focused on validating startups' market opportunity, refining their fundraising pitches, and building meaningful relationships.

Connections with key players in the San Francisco tech ecosystem

The immersion program will offer opportunities to meet SF ecosystem leaders, including innovation directors from corporates, accelerators, industry experts, and growth advisors.

Mentoring from experienced entrepreneurs

Founders who have successfully scaled their companies in the U.S. will offer direct insight into the realities of operating and fundraising in Silicon Valley.

Networking opportunities

This program will provide selected startups with a multitude of in-person touch points with key stakeholders in the San Francisco ecosystem, enabling them to build their U.S. contact base and explore commercial, investment, and collaboration opportunities.

Participation in a final Demo Day

During the San Francisco immersion, the selected startups will deliver a 5-minute pitch to a curated audience of investors, corporates, and ecosystem stakeholders.

Ongoing support through the Desafía Alumni Network

Upon completion of the program, the founders will connect to a broader community of Spanish startups and international partners, with continued access to resources and visibility.

Requirements

Be an entrepreneur with a technology startup

Have an annual turnover increase of more than 20% year over year (YoY)

Be headquartered and operating primarily out of Spain

No previous participation in a Desafía San Francisco Program

Have full professional proficiency in English

Full participation in all program phases, including the in-person Program Launch in Madrid (October 9th), the Virtual Program, and the entire two-week San Francisco Immersion (November 10-21st)

Scale your Fintech in the Capital of Global Finance