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Join the NYC Business Roadshow

Scale your Fintech in the Capital of Global Finance

Are you a Singapore-based Fintech ready to take on the US? SOSA, in partnership with Enterprise Singapore, is looking for up to 10 high-growth companies to join an exclusive, high-impact business roadshow in New York City.
This isn't just another networking trip. It's a structured gateway to the U.S. financial ecosystem, designed to put you in the same room as the industry veterans, and investors who can accelerate your international growth.
Let's Get Started!
Why New York City?
As the ultimate gateway to the U.S. financial and insurance sectors, New York City offers unparalleled opportunities for growth and expansion.
By joining this roadshow, you gain direct access to global financial leaders, including the world’s largest banks, asset managers, wealth advisors and insurance firms, while positioning your company in close proximity to top-tier VC funds and global capital markets.
Beyond the capital, you will be immersed in the very pulse of the industry, connecting with a massive, thriving network of InsurTech, RegTech, and Fintech innovators that define the future of finance.
What Can You Expect?
Over the course of this intensive program, selected founders will participate in a curated agenda designed for maximum commercial impact
Strategic Commercial Access
Gain direct introductions to innovation and procurement leaders at major financial institutions and insurance firms through group buyer meetings and exclusive site visits.
Expert-Led Market Intelligence
Participate in roundtable panels and scaleup workshops with seasoned financial executives to master U.S. market trends, procurement processes, and complex compliance strategies.
High-Stakes Investor Exposure
Pitch your solution directly to growth-stage investors and NYC-based venture capitalists during dedicated, high-impact pitching events designed to secure U.S. capital.
The U.S. Go-To-Market Program:
Your Personalized Growth Engine
Following the roadshow, selected companies can move forward with an intensive, five-month U.S. Go-To-Market Project designed to convert initial interest into a sustainable American presence. This program transitions from high-level exploration to targeted, results-driven sales execution.
Each GTM project is structured into three clear, actionable phases to ensure your product resonates with the U.S. audience
Strategy Definition
We conduct deep-dive market research and competitive intelligence to build a tailored GTM roadmap, covering distribution channels, pricing frameworks, and target customer segmentation
Digital Adaptation
SOSA’s experts work directly with you to overhaul your sales decks and digital marketing assets, ensuring they reflect the cultural and professional nuances expected by U.S. stakeholders
Sales-as-a-Service
For a minimum of 90 days, SOSA acts as a fractional Chief Revenue Officer (CRO), leading direct outreach, lead generation, and pipeline management to secure your first commercial wins on U.S. soil.
Are You Ready to Apply?
We're looking for companies that are market-ready and committed to expanding their footprint in the United States.
Applications are reviewed on a rolling basis. With only 10 spots available, we strongly encourage you to apply early to secure your place in the delegation.
Start Your Application Now
The SOSA Advantage: Decades of Fintech Expertise & Corporate Connectivity
Choosing the right partner is the most critical decision in your U.S. expansion journey. SOSA is a global technology and innovation consultancy with over a decade of experience bridging the gap between high-growth tech startups and the world’s most complex financial institutions. Our methodology is built on a deep understanding of what it takes to navigate the procurement, security, and compliance hurdles of Tier-1 corporates.
A Proven Track Record
SOSA is the trusted innovation partner for hundreds of multinational corporations, and has managed more than 50 dedicated FinTech and InsurTech programs, acting as the direct bridge for innovation sourcing for global finance giants. We provide direct access to a network that has already vetted and integrated thousands of startups into the global financial tier.
A Blueprint for U.S. Success
Our track record with international scaleups is unmatched. Our alumni don't just gain visibility; they achieve measurable commercial results. On average, SOSA program participants see over 180% increase in commercial deals signed within 18 months of program completion.
Deep Fintech Specialization
We understand the unique challenges of the Fintech ecosystem, from regulatory alignment to technical integration. Our team of seasoned financial executives and innovation leaders provides the technical and regulatory guidance necessary to navigate procurement hurdles and close high-value deals in the competitive NYC market.
Applications are officially open and being evaluated and admitted on a rolling basis.
Don’t Miss Your Window to
Scale in NYC!
Let's Get Started
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