Our people are our strongest asset.

Uzi Scheffer
Uzi leads SOSA’s daily operations and long-term vision. Before SOSA, Uzi founded eCommerce diamond businesses and was a commercial pilot. When he’s not managing SOSA’s operations across 4 continents, you’ll find Uzi surfing or playing guitar.
Uzi Scheffer
CEO of SOSA
In
Roni Kenet Harmelin
As COO, Roni oversees the ongoing business operations at SOSA to make its vision a reality. Before SOSA, Roni was a Graphic Designer and led the business development of several NGOs. Roni holds an MBA & an MA in Industrial Design, loves the outdoors, high-intensity workouts, and great music.
Roni Kenet Harmelin
COO & Chief of Staff
In
Lital Ben-Uzi
Lital is a CPA responsible for managing SOSA’s financials and forecasts globally. Before SOSA, Lital held financial management positions at Ludan Group, EY, and Bank Leumi. Lital used to be a professional dancer.
Lital Ben-Uzi
VP of Finance
In
Yinon Masad
Yinon builds SOSA's partnerships with corporations and governments. Before SOSA, Yinon was the CEO and co-founder of UJETT, an industry 4.0 startup. In his spare time, he enjoys skiing and cooking (he even cooked in a 3-star Michelin restaurant for a summer.
Yinon Masad
VP of Business Development
In
Erik Kerten
Erik leads SOSA HLS Open Innovation programs. Before SOSA, Erik served in the Israeli Security Agency (Shabak) and was the co-founder and CEO of several international companies in the HLS and defense domain. He surfs on the weekends.
Erik Kerten
Managing Partner SOSA HLS
In
David Rokach
David leads SOSA HLS programs for international defense companies and the Israeli Ministry of Defense. Before SOSA, David served as the Head of Combat Weapons System Division in the IDF. When not at SOSA, he does triathlons and watersports.
David Rokach
Managing Partner SOSA HLS
In
Matan Ben-Gigi
Matan leads SOSA’s New York office and client relations in North and South America. Before SOSA, Matan completed a five-year military service in the Israeli Navy. He is a certified yoga instructor, open-water scuba diver, and a skipper.
Matan Ben-Gigi
Head of Innovation NYC
In
Dani Forman
Dani leads SOSA's research, scouting, and validation team. Prior to joining SOSA, Dani spent 10 years in the venture capital and private equity industry, in a variety of investment and operational roles. Dani is a father of three, a veteran of the IDF, and an adult ice hockey league champion.
Dani Forman
Head of Research
In
Ohad Shemen Ariely
Ohad leads as GM at Savvy. He brings expertise in business development, having held various consultancy and managerial roles. When he's not working, he enjoys hanging out with his kids and playing chess.
Ohad Shemen Ariely
General Manager Savvy
In
Sagi Latin
Sagi is building the company's SaaS product and redesigning the whole innovation experience. He was a Senior Innovation Manager at SOSA, leading the company's insurance sector. Sagi holds an MA in Sociology, a BA in Behavioral Sciences, and used to be a medical clown.
Sagi Latin
Product Lead
In
Yogev Mizrahi
Yogev , R&D Lead at SOSA, is an experienced tech professional with a background in elite IDF technology units. He plays a crucial role in Savvy, SOSA's SaaS Innovation Management Platform. Additionally, Yogev is a also an entrepreneur, and a passionate traveler.
Yogev Mizrahi
R&D Lead
In
Polina Gohman
Polina is an Associate on SOSA’s research team, based in Tel Aviv. She has carried out multiple cross-industry research projects, identifying cutting-edge technology solutions for SOSA's corporate partners. Before SOSA, Polina worked in finance at Nestlé and Mars. Polina holds an MA in International Entrepreneurship. In her free time, Polina likes to take dance classes.
Polina Gohman
Research Associate
In
Shani Yona
Shani is a senior associate on the research team, scouting and validating innovative opportunities for SOSA's clients. Before SOSA, Shani was a management consultant, accelerating innovation in various industry sectors, and consulting to startups and investors. She enjoys cooking for her friends and taking her dog to play at the beach.
Shani Yona
Senior Research Associate
In
Victor Bistritzki Domingues
Victor is a Research Associate in SOSA's NYC office, responsible for scouting and validating innovative tech solutions on behalf of the firm's global client base. Before SOSA, Victor was a consultant for fuzzy front-end startups and high-tech projects. He holds a BA in Business Psychology and an MA and Ph.D. in Technological Innovation. He calls Germany and Brazil “Home” and brews his own Kombucha.
Victor Bistritzki Domingues
Research Associate
In
Noemie Ifrah
Noemie is SOSA's Marketing Manager. Prior to SOSA, Noemie held varied Digital Marketing roles, spanning government consulting and leading startup marketing departments.Originally from France, Noemie has a background in Humanitarian Law and speaks five languages. She has a passion for cooking and loves going on long walks with her two dogs.
Noemie Ifrah
Marketing Manager
In
Carmel Gordon
Carmel's role is to scout for cutting-edge tech solutions for SOSA's HLS Open Innovation Programs. Before SOSA, he worked in the partnerships groups at various financial startups in the US. He enjoys spending weekends in northern Israel and is a podcast enthusiast.
Carmel Gordon
Innovation Analyst
In
Elan Fox
Elan is a Program Manager at SOSA NYC. He designs and leads acceleration programs for governments that support international startups seeking to enter the US market. Prior to joining SOSA, Elan worked at Endeavor Mexico, leading research studies on startup ecosystems in Latin America. Elan is an avid hiker, cook, chess player, and reggaeton dancer.
Elan Fox
Program Manager
In
Regina Kogan
Regina manages SOSA’s HLS’ accelerator programs. Before SOSA, Regina worked as a Business development manager in technology incubators and then founded and managed her own medical device startup. When she’s not scaling up startups, you can find her scaling walls, building impressive Lego creations and baking delicious pastries.
Regina Kogan
Accelerator Manager
In
Jason Zilberkweit
Jason supports SOSA’s clients through research and technology scouting as a part of the Research Team. Prior to SOSA, Jason was a management consultant focussed on financial services. Originally from Germany, he is working towards doing a kickflip by the end of the year.
Jason Zilberkweit
Research Associate
In
Guy Shevach
Guy ensures the SOSA TLV headquarters is always buzzing with activities. Before SOSA, Guy managed operations in high-tech companies. He has extensive restaurateur experience and plays saxophone in a local band.
Guy Shevach
Operations Manager
In
Liza Shulman
Introducing Liza, SOSA's Business Development Representative. With a focus on cultivating investor connections, she brings a wealth of experience in business and partnerships. Beyond work, Liza engages in the startup scene, enjoys tennis, and draws from her background in fashion.
Liza Shulman
Business Development Representative
In
Rachel Mitchell
Rachel is a Business Development Representative at SOSA. She graduated from the international MBA program at Tel Aviv University. Rachel is originally from Texas. She has a background in International Relations, Arabic language study, and nonprofit client-facing work. She is an avid traveler and just finished a three month-long trip through Southern Africa, the United States, and Patagonia.
Rachel Mitchell
Business Development Representative
In

We’re always scouting for those passionate about innovation.

See our open positions

We’re always scouting for innovation experts.

See our open positions