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Innovation Strategy › Strategic Market Research

Innovation research. Market intelligence you can act on.

Where a technology market's heading, and what that means for your innovation budget. We look at where the demand is real, where investors are actually putting money, and what you can buy today rather than in three years.

Let's talk about your innovation strategy →

What we ask.

Every category in scope goes through the same questions. A category that answers one of them well is a trend. A category that answers all three is where your case is strongest.

Is the demand real?

Whether there is a market, how fast it is moving, and whether the pull behind it comes from a budget line or from a survey. Sized segment by segment, so you can see where the volume actually sits.

Where's the conviction?

Where capital is committing for the long term rather than following a cycle. We read the funding picture segment by segment, which separates the categories the market is genuinely backing from the ones simply having a moment.

Can you buy it yet?

How far the technology has actually travelled. What is production-ready now, what is credible within a planning cycle, and what is still a paper.

A report structured the way a decision gets made.

Executive summary

Market demand

Competitive dynamics

Investor interest

SOSA Picks

Executive summary and category evaluation

The recommendation, the order we would go in, and the reasoning behind both, first rather than last.

Category overview and market demand

Each category segmented and sized, with growth and adoption drivers by segment.

Competitive dynamics

What your peers have deployed, piloted, or quietly shelved, and their product portfolio and activity across the categories in scope.

Emerging technology and investor interest

The funding picture per category, and what it says about where the market is committing.

SOSA Picks

The companies we would put in front of you first, named, with the reasoning shown and the reference deployments listed.

What happens after the report.

Scaling innovation is the part that comes after the research, and it's what we're built for. Once you know which categories are worth going after, we pick the projects, find the companies, run the pilots, and get the technology working inside the business.

01

You are here

Innovation research

The categories worth backing, in order, with the reasoning shown and the companies named.

02

Next

Opportunity mapping

We turn your goals into a short list of use cases, each one with an owner, a budget line, and a measure that would prove it worked.

03

Then

Execution and scaling

We find and vet the technology, run the pilot with your operators, and roll out what works across the business.

Global corporates in manufacturing, insurance, banking, energy, and consumer goods run their innovation strategy with us.

Embraer
Zurich
Swiss Re
Tokio Marine
Schneider Electric
HP
Natura
Braskem
Klabin
Suzano
CSN
Essity
IAI ELTA
NTT

Success stories.

Schneider Electric's industry 4.0 transformation with SOSA

Innovation is about people, this is why we work with SOSA. This is a secret ingredient, the people. It's about taking small bets, on many different ventures along the way, some of them will change the world. It is about disruptive ideas which are always best incubated outside large organizations.

Emmanuel Lagarrigue

Chief Innovation Officer, Schneider Electric

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Corporate innovation

Industry 4.0

120

startups evaluated across the categories in scope.

5

business units brought into the search.

5

successful POCs executed.

2

commercial agreements signed.

HP's innovation in home printing with SOSA

We were very successful in finding five great companies. One proceeded to implementation, but we wound up with four more relationships, and even some of the other companies we saw have tech solutions that we will be using over the next few years.

Mitchell Weinstock

Partner, HP Tech Ventures

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Corporate innovation

Technology scouting

40

commercial opportunities identified.

5

successful POCs.

1

commercial agreement implemented in under six months.

Read our published research.

We publish reports written by the same team, using our unique methodologies.

See published reports →

16,000+

Startups in our database

1,000+

Innovation projects executed

100+

Government & corporate clients

25+

Countries with clients

12+

Years of operation

We scale innovation. Tell us where you want to start.

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