When startups from

the Land Down Under Scale-Up.

The Australian Government's Landing Pad at SOSA for Startups

The Australian Government wanted to support their economy with more home-grown tech and innovation businesses, but being physically far away from established tech ecosystems and the market can create challenges to scaling globally.

What we did

The Australian Government's

Landing Pad at SOSA for Startups.

Embracing innovation and entrepreneurship, the Australian Government, through the Australian Trade and Investment Commission (Austrade), partnered with SOSA to support emerging Australian startups. Through the Tel Aviv Landing Pad Program at SOSA, Australian entrepreneurs learned how to scale their businesses and first-handedly experienced Tel Aviv’s energetic tech ecosystem so that this unique know-how can be implemented back into Australia and its own startup ecosystem.

Australian startups from sectors such as cybersecurity, agtech and AI, have utilized these services through the 90 day program and boot-camps (shorter intensive programs) at SOSA's Innovation Center in Tel Aviv. SOSA’s training program focused on an extensive range of Israeli tech best practices that addresses every element of the startup lifecycle.

4
year relationship
70
entrepreneurs and startups
9
program cohorts

Austrade, the organization commissioned to oversee the Landing Pad by the Australian government, received a private office at the SOSA Center for the full duration of the programs. This cultivated an even deeper relationship with SOSA and provided direct access to SOSA’s Landing Pad Manager, participating startups, and innovation network.

Applying SOSA's practical, cross-vertical method to open innovation, Australian startups were introduced to Israeli investors, experienced entrepreneurs, and multinational innovation and R&D centers. Through precise insights, Australian startups identified the tools necessary to refine their product or business model towards a clearly-defined strategy that allowed them to globally scale-up.


“Israel, in terms of Startup density, is probably the highest in the world, or close to Silicon Valley, and the Israeli ecosystem is the best in the world. This is why we put a landing pad here. We knew we had a lot to learn from Israel."

Amb. Dave Sharma
Member of the Australian Parliament
Ambassador of Australia in Israel, 2018
Play Button
THE RESULTS

GLOBAL

GROWTH

Over the past four years, more than seventy entrepreneurs and startups have completed the programs, delving deep into Israeli best startup practices, embracing a global mindset and becoming seasoned founders within Australia's innovation ecosystem.
The startups forged a strong global network within their industry; resulting in commercial and business partnerships, corporate POC's, and opening local offices in Tel Aviv. Through the Landing Pad, startups have been able to validate their product and business model or pivot their strategy accordingly to reach a product-market fit.

"The Landing Pad is an opportunity that enables you to look at the bare bones of your business and see what is needed to go global. I had a casual chat with about 20 venture capitalists in the span of two months, which is huge. Those meetings usually take months to get, and here I could sit down and speak to them in a matter of minutes.“

Benjamin Gillman
Co-Founder
MyInterview
Alumni Spotlight

AUSTRALIAN

LANDING PAD AT SOSA.

"The Landing Pad is an opportunity that enables you to look at the bare bones of your business and see what is needed to go global. I had a casual chat with about 20 venture capitalists in the span of two months, which is huge. Those meetings usually take months to get, and here I could sit down and speak to them in a matter of minutes.“

Benjamin Gillman
Co-Founder
,
MyInterview
see more case studies

ready to scale

your ecosystem?