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AI marketing agent for autonomous ad campaigns

Madup Inc. is the company behind LEVER Xpert, a digital marketing AI agent designed to help brands operate and optimize advertising at scale. LEVER functions as an AI digital marketer, analyzing performance data across media, creative, and audience signals to support faster and more informed marketing decisions. The platform is trained on real execution data derived from over $1B in cumulative advertising spend, along with expertise from global beauty, fashion, and CPG brands.

COUNTRY

South Korea

FOUNDED

2015

FUNDING ROUND

Round C

LEADERSHIP

Erick Lee

CEO