Digital startup in Israel

The SOSA-Austrade Landing Pad Program for Startups

Embracing innovation and entrepreneurship, the Australian Government, through the Australian Trade and Investment Commission (Austrade), has partnered with SOSA since 2016 to support the growth and scaling of emerging Australian startups.

Why Join
The Program?


You’ll participate in the “Go Global” Virtual Bootcamp and Mentorship Workshops. These structured programs delve deep into Israeli entrepreneurship best practices and every element of the startup lifecycle.

Discovering new digital technologies
tech incubator on corporate innovation


Through an international lens, you’ll validate your product and business model or pivot your strategy to reach a product-market fit. In addition, you’ll get indexed by our analysts in SOSA’s unique knowledge base, with the prospective opportunity to get introduced to SOSA’s network of multinational corporations.


Access SOSA's network and be selected to meet with key stakeholders, VCs, investors, and multinational corporations, as well as receive introductions to innovation and R&D centers, academic researchers, and commercialization offices in order to develop a robust global business network.

SOSA open innovation teamteam in Israel
SOSA open innovation teamPlay Button
SOSA open innovation team member

“If you are considering the Landing Pad program, do it. Get out of Australia, it will change your perspectives and challenge you in ways that are simply not possible in the current Australian business climate and culture.”

Brian Dubb
Founder and CEO
SOSA open innovation team member

“This was a unique opportunity to learn from people on top of their trade and with the willingness to share their knowledge with me and where possible bring me in contact with others that could help me further along the path to success.”

Henk de Graaf
Managing Director
Aeration Control

About austrade

The Australian Trade Commission (Austrade) is the Australian Government's agency for promoting trade, investment and international education. Through a global network of offices, Austrade assists Australian enterprises to increase international business, attracts productive foreign direct investment into Australia and promotes Australia's international education and training sector.

Specifically, Austrade helps Australian businesses reduce the time, cost and risk of exporting, including through the administration of the Export Market Development Grants scheme and the TradeStart program. Austrade works closely with state and territory governments to attract and facilitate productive foreign direct investment into Australia.

Driven by SOSA’s practical, cross-vertical method to open innovation, the Tel Aviv Landing Pad Program enables Australian entrepreneurs to learn how to scale their businesses. Over the course of four years since the program started, more than seventy Australian startups have participated, forging commercial and business partnerships, and corporate POC’s.

Contact us

to learn more